The new year’s festival mascot sculptures are mainly used in shopping mall, recreational plaza or other leisure spots for attracting customers, enhancing purchasing atmosphere and cheering people up while wondering in it. The new year’s cartoon mascot sculptures have childlike fun style, shaped animal of the year, more easily accepted by the guests propaganda culture. About the Spring Festival cartoon mascot shaping process, they use resin fiberglass, sun block, waterproof, more solid. The new year’s mascot image made of FRP material is strong and durable. It is not afraid of sun and rain or other natural impacts, nor will it be corroded, uneasy to crack.

The new year’s mascot sculpture is a kind of cultural communication, an expressing form of brand communication in the new era. It has the irreplaceable and incomparable effect compared with celebrity or superstars’ influence, full of various exposure methods, also the communicator of cultural identification. By using the image of the mascot, the region can directly strengthen or change the social cognition of the regional image in new year’s period. The sculptures inherit the regional culture and spirit, making up for the regional product information. It can also integrate with a variety of media, advertising methods and activities to improve the overall image of the region and narrow the distance between the region and the public. The manual drawing technology, presenting vivid image. Through delicate shaping, rigorous production standards, artists bring pleasure to the visual audiences with very festive atmosphere.

In the past, due to the product characteristics and industry barriers, it was difficult for cultural brands to cross the circle in marketing methods. However, cartoon mascots sculptures like festival mascots of the holidays help market broke this barrier, crossed the obstacles and limits, and bring more new possibilities for market.