In addition to the application scenes of shopping malls, leisure streets and scenic spots, the common cartoon sculpture also can be used as the corporate image sculpture, placed at the reception area of the company or at the entrance of the commercial office buildings. Corporate image cartoon statue generally using fiberglass and resin, in order to strengthen the style of the enterprise production, stress out the company product characteristics and design of cartoon characters, animals, plants, living objects and landscape concrete visual image. They are special symbols of the corporate image. Their illustrative, intimacy, attractive not only have the characteristics of characters, animals and plants, but also contain certain history or story.
After an enterprise or product brand has the shape and name of the mascot, it is important to give it life, and then give it a specific stage. It may be in product print advertising and TV advertising; perhaps in product packaging and samples;.The company mascot is the spokesperson of an enterprise or brand, participating in the internal and external cultural activities of the enterprise, increasing internal cohesion, and profoundly affecting every employees of the enterprise; forming external appeal to form a friendly and attractive corporate image, which is the internalization and externalization of the mascot.
Under this function, company art sculptures often participate in social public activities required by corporate culture, such as donation to hope Project, helping the disabled and respect for the elderly, environmental protection, culture and sports, and even helping some people in need of help. These activities are not only conducive to the progress and development of the society, but also make the company cartoon mascots become specific news elements for a while.Mascot plays a vital role in the promotion of enterprise products, that is because the mascot will the visualize product brand image, increase the affinity of the brand, and shorten the distance with consumers.
